Rachel is a leader in design with over eight years experience shaping brands and visual strategies across the motorsport industry.
The website needed to better reflect Radical Motorsport’s brand while preserving its authentic character, using high-impact yet realistic changes within a tight budget.
Consultancy
Radical Motorsport
A collaborative design leader currently leading a high-performing team delivering innovative brand and visual solutions in Formula 1 and global motorsport.
Leadership
In the news
Females in Motorsport
“This January, The Race Media Awards crowned Pace Six Four as their International Agency of the Year. We sat down with one of the women instrumental in the agency’s renowned work across Formula 1, ABB FIA Formula E, and GT series: Head of Design Rachel Smith…”
Pace Six Four
“When Rachel Smith joined Pace Six Four in 2020, she was just the fourth member of the team. On 16th March 2024, she celebrated her four-year work anniversary as a central figure in what has become a significantly larger organisation…”
